Solutions For Every Business
Solution One - Directory Advertising
Ye olde phone book goes online.
According to 1999 Print Measurement Bureau numbers, 30%
of adult Canadians did not use their printed phone book.
What do you think that number is in 2004? If your business
relied on directory advertising, can you afford to ignore
the online audience?
Solution Two - Internet Marketing
Four local pillars.
If your customers are looking for your online, there
are four main placed they'll expect to find you:
-
Local directories
- Search engines
- Content and city sites such as the Calgary Herald or
Calgary.com
- Wireless and mobility
Build your strategy around all four pillars. If you rely
on just content sites or search engines, you are losing
business.
Solution Three - Website Communications
About your relationships ...
A good rule of thumb is to talk to your customers online
the same way you do offline. That means ensuring your image,
your story and your business functions are consistent. The
harder you work to bring your clients in, the more important
it is for your website to speak to them effectively.
Solutions Four - Integrated Plans
Come together, right now
Any business with a marketing plan that uses traditional
media, referrals and/or public relations should integrate
online and offline tactics. This will maximize their return
on investment. Each pillar of your plan support the other.
What we do for our clients and
how to reach us.
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