• over 30% of Canadian Adults don't use a printed directory directory in their home or don't know where it is? (Source: Print Measurement Bureau '99)
• 63% of Internet users in Canada has gone online to learn more about Cars (Ipsos-Reid July 23, 2003).
• Cross Media Optimization Study (XMOS) Shows Increase in Branding in Branding Metrics When Online's Share of Budget is Increased (XMOS report, Interactive Advertising Bureau (IAB))

There is so much research done now regarding how people use the Internet, how Internet research impacts buying decisions and E-Commerce, etc. we could literally link to hundreds of different reports and sources.

But what does it all mean to me and how does it affect my business?

Simply put, the Internet is part of the consumer and business buying decision. Working together with traditional mediums, like print, radio and television, the Internet is a powerful way to extend the reach of your business to the "In the Market" consumers/businesses, pre, post and during a traditional ad campaign.

The Internet is a powerful way to connect buyers and sellers during the research phase, the buying phase and post-buying phases.

Prospect Profiling - One Key to Success

• Who are your customers?
• What is their demographic profile?
• What magazines do they read, what television programs do they watch, and which newspapers do they read?
• Do they own a computer?
• Do they have Internet Access?
• What are their primary reasons for using the Internet?
• Who else, besides them directly, is an influencer of their buying decisions?

This is one of the cornerstones of our process. We work with your business to prospect profile your client's. From this profile we can tell you almost 100% of the time, whether the Internet is a viable source of generating more clients and more cash for your business.

The Glass Theory - Another Key to Success

There is a reason why some businesses say newspaper advertising works better than radio, television works better than newspaper, or that print directories work better than online directories.

Is is true that one form of advertising works better than another? Yes and no. Yes because of the principals of the glass theory but not because it is the medium that makes the biggest difference, it's how you use it.

Is it true that business response rates and results have increased after KS2 explains to our clients The Glass Theory combined with Prospect Profiling? The answer is YES. Our clients are generating better results from any form of advertising they are currently purchasing.

Our Process for Your Business?

First we ask questions about your business, your clients, which clients are your most profitable, what forms of advertising you currently do, your strategy for word-of-mouth advertising, and other questions.

Second, we analyse this data and present you with a solution that may include a) balances print and online directory advertising, b) increasing your ranking with top search engines like Google and MSN, and c) ways to increase the effectiveness of your current advertising program to generate better results.

Third, after we present our plan, you have the option of moving forward with it or choosing not to. There is no risk and no pressure.

If you would like more information click here.

If you would like to read about what other businesses are saying, click here to read some recent testimonials.