Many of our clients tell us that their number one concern when advertising is whether they will receive a positive return on investment.

Our clients know that in 2004 consumers and businesses have 2 options when using directories to find a business; print and Internet.

Our clients also know that there is fundamentally no difference between print directories and online directories – people use them the same way, in one case they flip pages, in the other case they use their keyboard.

Finally, for our clients who know that advertising in the #1 print book generates results for their business, it makes sense that advertising in the #1 online commercial directory (YellowPages.ca) also generates results.

Customer calls or stops by your business location.

You ask: “How did you hear about us?”
Customer Reponds: “Yellow Pages”
You ask: “Print or Online”

This simple second question usually results in businesses finding out that a growing percentage of their calls and walk-through traffic is actually coming from online directories. Without asking the second question, the business owners impression that print directories are still driving all their business – which is simply not true anymore.

Your website will tell you how many visitors are coming from YellowPages.ca. The thing to remember is that these people cannot find you by accident – they are typing in a business name or category and selecting Calgary or your local area.

We know from research that:

Online business directory users who contact a business after looking it up on the Internet: 71%

Of this group, users who make a purchase or are likely to make a purchase: 62%

Source: “2003 Canadian Business Directory Usage Report”, TNS Canadian Facts, May 2004