KS2 is proud to be an active member in many of the best business groups in Calgary.

Look for us at the upcoming meetings listed below.

Calgary Chamber of Commerce

- November 18th – Presidents Cup Challenge Breakfast #3 – Sue Kenney

- November 18th – Business After Hours Christmas in November

Airways Business Association
- November 17 Regular Meeting

Better Business Bureau
- November 4 - Ethics Awards Dinner

Calgary Executive Association
- November 3 & 10
- regular meetings

Business Builders Calgary
- November 3rd, Regular Meeting
- November 17th, Regular Meeting

Subservient Chicken: 320 million hits

Article originally printed in our October 19 newsletter, but due to an error the link may not have been available.

Why would Burger King register a domain called Subservient Chicken then point a live cam at a guy in a bird suit and garters?The campaign has even been called the "future of advertising."

Maybe every business can learn from it. Find out for sure in this week's BIG Brand Creative.

Everybody Wins at Small Business Week.

Small Business Week Expo 2004 was a great success – our thanks to the clients and friends who attended. KS2 would like to send congratulations to our fellow Emerging Enterprise of the Year Nominee, SwitchBox for winning the EEOY Award for 2004. We would like to also send congratulations to Aegis Group Inc. for their nomination for this prestigious award. From the team at KS2, we thank our clients, partners, suppliers, friends and family, and look forward to continuing our mission in 2005.

YellowPages.ca was a major sponsor of the Expo and as part of their sponsorship they were awarding $1000 in Gift Certificates to YellowPages.ca advertisers.

The Winners were:
$250 at Shaw GMC – Cheryl Findlay
$250 at Oasis Wellness Centre & Spa – Karine Tourigny
$50 at The King & I – Erin Bridges
$50 at Soul-la-Vie Hair and Spa – Tammy McGregor
$50 at Baskets for All Reasons – Heidi Machl
$50 at The Conga Room – Rick Cotton
$50 at Escoba – Suzanne Mackay
$50 at Baskets by Moonlight - Terri Lynn Snow

The remaining winners have not yet confirmed their details.

What's the Most Efficient Target Marketing? Try IYPs

By Mark Canon

As the Web revolutionized marketing, paid search revolutionized marketing on the Web. Paid search enables more precise targeting of ads based on users' self-selection in their search queries. This, coupled with pay-for-performance pricing, detailed reporting and ROI calculation, is at the base of the rise of Google and the still-growing search marketplace. Beyond all of this, however, many industry observers feel that it is Internet Yellow Pages (IYPs) that represent the most compelling and accessible advancement in the development of targeted marketing.

Read the rest of article ...

Creative Ways to Grow Your Business

KS2 is always working hard to find cost-effective ways to market that turn into real ROI for our clients.

Today’s Tip: Add a search feature to your site

There’s an old adage that says you can tell a lot about someone by the questions they ask. That adage can be extended online.

Adding a search feature to your site can give your users a simple way to find the information they are looking for even if it is not readily apparent. The search feature can also be a great compliment to your web stats, telling you where people would like to go, even if they can’t quite find it on your site. You can use this information for direct sales or specials, or long term in your planning and site design to help make your site as user friendly as possible.

Try it for yourself - we recently installed a search engine for Mayfair Diagnostics.

To discuss options, please call Sean Ballard at 403.228.1800.

Current Contests

Looking to win some free stuff? We regularly run contests on CalgaryPlus.ca for our clients. It gives users a chance to win something for free and more importantly it gives our clients the opportunity to reach thousands of people every month for nothing more than the cost of the prize.

Here are our current contests:

Shopping Spree Contest (win a free shopping spree)

E-Meals Contest (win a Christmas Party for 10)

Pampered Pets Contest (win a gift basket for your pet)

e-Coupons

Want to run your own contest?

Call Sean Ballard at KS2 Solutions Inc, 403 228 1800 to discuss running your own contest on CalgaryPlus.ca.