Automakers to Boost Online Advertising - KS2 Newsletter

KS2 Solutions Inc. Newsletter - May 4, 2004

Bi-Weekly Newsletter from KS2 Solutions Inc. - Personalized for [First] [Last]

Buying a new car in the next 7-14 days?

AutoStores features daily specials on new and used cars in Calgary. Updated weekly.

KS2 would like to extend a welcome to some of our new and renewal clients. Please take a moment, click on their name, and find our what their business has to offer.

CalgaryAutoStores.ca

Buying a new car this weekend? Looking for dealer specials? Visit AutoStores.ca

New Vehicle Feature
Ford Freestar

Used Vehicle Feature
2000 Pontaic Grand Am

Some of our design projects include:

Airways Business Association
Enter to win a Romantic Night for Two from RiverWynde - A Bed and Breakfast in Kensington
View more projects

Remember, as a YellowPages.ca marketing client, KS2 offers a substantial discount on our web development services.

Check Your Stats

Want to know how many people visit your web site? Where they come from? What pages they look at?

1) Visit www.ks2.ca and click on Client Login (top right hand corner)

2) Enter your domain name and password to enter your web site management tool

3) On the left hand site you will see a link called Statistics - click this

4) Click on Display Report or Create Report

5) View your stats broken down by month. Wants more details - click on the name of the month for expanded statistics.

If you have questions regarding your web site statistics, please call our office or talk to your rep.

Automakers to boost online advertising

As reported by CBS MarketWatch on May 3, 2004

Ford Motor Co., Toyota and Nissan are preparing to shift more of their advertising dollars to the Internet, citing concerns about efforts by TV Networks to raise ad rates.

Google's IPO - Is It Really Worth It?

Whether or not the Google IPO is right for you is determined by what you expect will happen to the business.

As is always the case with KS2, we like to present as many facts as we can and we have uncovered some interesting thoughts about the Google IPO and what it really means.

Read more about Google's IPO ...

Top 10 Mistakes Made In Business Plans

Lenders and investors may see hundreds of business plans in a single day. Make your business plan stand out against the rest, and avoid these common mistakes.

Read about the top 10 mistakes ...

Creative Ways to Grow Your Business

KS2 is always working hard to find cost-effective ways to market that turn into real ROI for our clients.

Today’s Tip: Don’t forget to Promote your own URL

The easiest way to market your business through your online presence is the one most often overlooked – promote your own url.

Every customer interaction is an opportunity to remind your clients of your url. This helps with branding, stickiness, and of course traffic. More importantly it helps your clients. Your website is there as a tool to serve them, or it least it ought to be, either through information, contact numbers, or perhaps user interactivity.

Why not remind your clients how they can make use of this tool on a regular basis?

The minute you have a web site URL, immediately put it on:

Your business cards, letterhead, & envelopes
Any advertising that your business does
Invoices, mail outs, or statements
Voicemail and message trees

Make it a rule of thumb, whenever you mention your business name and phone number, you also mention your URL. It’s free, effective, and will help your online presence generate a better ROI.

KS2 Solutions Inc. is the authorized distributor for YellowPages.ca. This e-newsletter is published every 2nd week to clients and prospective clients of KS2 Solutions Inc. Calgary image in header, photo courtesy of desnoyers-schuler marketing & communications.