Bi-Weekly Newsletter from KS2 Solutions Inc. - Personalized for %firstName% %lastName%

Calgary Business Events Calendar

We know how hard it can be to organize all the business events you can attend, so we have tried to list all the business events from around Calgary in one easy to use Calendar.

Okay we admit, our staff was getting frustrated and wanted all the business events in one calendar, so we thought, hey let's make it public for the business owners who subscribe to our e-newsletter. You can also submit events you know about, and we'll try to add them.

Business Events Calender

Quantum Healing

Fusion Dental
(new from Dr. Karin Potter)

We are in the process of launching some more exciting web sites for our clients. Coming soon: Pildysh Technologies and more.

Take a look at our current portfolio of web site projects.

KS2 is proud to be an active member in many of the best business groups in Calgary.

Look for us at the groups listed below.

Calgary Chamber of Commerce

Airways Business Association

Better Business Bureau

Calgary Executive Association

Business Builders Calgary

 

 

Read Past Newsletters
See the KS2 Video

In Today's Issue:

 

Yellow Pages Group buys Super Pages

In a move that can only mean more value for KS2's YellowPages.ca clients, Yellow Pages Group announced it is buying Super Pages on March 7th. The deal requires regulatory approval.

Read the full story from Reuters here.

We'll learn more about the specifics for the two online directories in the coming weeks, but of this we're certain: there's never been a better time to be a YellowPages.ca advertiser.

Traffic that is already growing in leaps and bounds thanks to the MSN and Goggle deals last year is sure to grow even more. Prices and bundles that already offer great value will only get stronger as the two online directories come together - though when and how that will happen is yet to be finalized.

We'll keep updating KS2 clients and friends thorugh this newsletter as we learn more, but if you have specific questions please call your KS2 representative, or our main office at 228.1800.

 
 
 

Why the Banner Ad Refuses to Die

Dorian Sweet of ClickZ tells us:

"Back in 1999, Web pundits were extolling the death of the banner ad. Well, banners are still here (though some of the pundits aren't).

The bottom line is banners are still around, despite the pundits and the trashing from creatives like me, because they work."

Read why banners work
 

 

 

Online Enhances Canadian Tire’s Media Mix

The Interactive Advertising Bureau of Canada (IAB), announced the results of the fourth Canadian Media Optimization (CMOST) research study completed with Canadian Tire and Canadian Tire's advertising agency, MBS. This fourth study pairs radio and online, and demonstrates the power the two media have in delivering consumers for a tactical, targeted campaign.

Read more at IABCanada.com: Fourth CMOST Study Demonstrates Online's Ability to Influence Behavior in Short Period of Time
 

 

Let your salespeople know what you are doing

Many organizations collect their tracking information from their sales staff. However, one area that can be really misleading is not letting your staff know what you are doing in terms of advertising and what questions to ask.

Read more in our blog.

KS2's blog has moved to a new home on the KS2 site, but is still prepared by our very own Darby Sieben. If yyou have nay questions or comments, please call Darby at 403.461.9889

 

 

 
KS2 Solutions Inc. is the authorized distributor for YellowPages.ca. This e-newsletter is published every 2nd week to clients and prospective clients of KS2 Solutions Inc. Calgary image in header, photo courtesy of desnoyers-schuler marketing & communications.