KS2 is proud to be an active member in many of the best business groups in Calgary.

Look for us at the groups listed below.

Calgary Chamber of Commerce

Airways Business Association

Better Business Bureau

Calgary Executive Association

Business Builders Calgary

Burger King Trumps Subservient Chicken

The company that brought you Subservient Chicken (see our November 2, 2004 newsletter) cooks up a new web marketing spin with the Apprentice.

Read More in Direct Marketing News Burger King Is No Apprentice at Building Web Traffic

Better Business Bureau Seminar: Improving Your Yellow Pages Advertising

Learn how businesses are capitalizing on the changes in the Yellow Pages™ industry. Our own Darby Sieben will review the current state of the print and online Yellow Pages™ industry in Calgary. In this seminar you will learn the relationship between print and online advertising, how Calgary businesses are using this knowledge to increase the results from directory advertising and what methods can be used to track the results.

Thursday, February 24, 2005

Continental Breakfast 7:30 am
Presentation 8:00 am - 9:00 am

The Hospitality Inn
135 Southland Drive SE
Fireside Room (Tower Side)

Members - 1st ticket $10
(additional tickets $5 each)
Non-members $20 each

Please RSVP by February 18 to Diane at 531 8793 or diane@betterbusinessbureau.ca

Ford announces 9% of cars sold through web leads

Ford, Lincoln and Mercury dealers sold more than 210,000 vehicles from FordDirect Internet referrals last year, FordDirect reports, accounting for 9% of total Ford Division sales in 2004.

Read more at Internet Retailer here:FordDirect reports

Using Reprints online - it can be done

Reprints of advertising can be a valuable tool for any business owner. If it is television advertising are you placing your TV ads on your website? You can do the same with radio? What about your newspaper ads or magazine advertising? Are you placing them on your web site.

Read about Using Reprints Online and more in our blog.

Business Blogs are quickly taking hold as the latest way to talk to your customers and share your knowledge.

Even if you don't believe the marketers, believe this: almost a quarter of internet users read blogs regularly now, up from 17% just 1 year ago.

If you've got a blog or a source of information you'd like to share, send us an email. If we think other KS2 clients and friends might be interested, we'll share it in this space.