KS2 is proud to be an active member in many of the best business groups in Calgary.

Look for us at the groups listed below.

Calgary Chamber of Commerce

Airways Business Association

Better Business Bureau

Calgary Executive Association

Business Builders Calgary

Simultaneous Web and TV Use Rockets 72 Percent

According to ClickZ, web sites increasingly serve as fulfillment vehicles in the way print used to. TV provides the push to get consumers to visit a site. Consumers are increasingly plugged in to an ever-growing entertainment matrix. More and more, they're not just passively watching TV but also using the Web to supplement the experience.

Read More at ClickZ: Adding to the TV experience

MSN Search Officially Switches To Its Own Technology

Realeased in beta last fall, MSN's very ownsearch technology is now on all of our desktops. What does that mean? According to Search engine Watch, there are few new leaps in technology, but it is nice to have a choice. Of more interest might be the fact that MSN plans to agressivly market their new search engine to try and make up market share. We'll keep you posted on how that works

Read more at Search Engine Watch here: MSN Search

Better Business Bureau Seminar: Improving Your Directory Advertising

Learn how businesses are capitalizing on the changes in the directory industry. Our own Darby Sieben will review the current state of the print and online directory industry in Calgary. In this seminar you will learn the relationship between print and online advertising, how Calgary businesses are using this knowledge to increase the results from directory advertising and what methods can be used to track the results.

Thursday, February 24, 2005

Continental Breakfast 7:30 am
Presentation 8:00 am - 9:00 am

The Hospitality Inn
135 Southland Drive SE
Fireside Room (Tower Side)

Members - 1st ticket $10
(additional tickets $5 each)
Non-members $20 each

Please RSVP by February 18 to Diane at diane@betterbusinessbureau.ca

Local online ads to hit $5 billion by 2009

Local media research firm The Kelsey Group predicts yellow pages-type advertising on the internet will increase to about $5 billion in the U.S. by 2009, with most of that coming in the form of paid search. The firm said the worldwide market will reach $10.9 billion.

Read about online advertising and more in our blog.

If you've got a blog or a source of information you'd like to share, send us an email. If we think other KS2 clients and friends might be interested, we'll share it in this space.