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KS2 Newsletter Articles
<< News Archives <<
KS2 Newsletter Articles
Aggregators Gain Momentum in Online Shopping Industry
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LOS ANGELES--(BUSINESS WIRE)--May 6, 2004--More than half of online buyers (54%) started their shopping at an aggregator site while just 46% started at a merchant site, according to a recent March 2004 study of over 3,800 online buyers by shopping search and comparison site BizRate.com. In just 15 months, online consumer behavior has shifted by 8 percentage points, tipping the balance in favor of aggregators for shopping searches.
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Top 10 Mistakes Made In Business Plans
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Lenders and investors may see hundreds of business plans in a single day. Make your business plan stand out against the rest, and avoid these common mistakes.
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Google's IPO - Is It Really Worth It?
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Google's IPO - Is It Really Worth It?
Whether or not the Google IPO is right for you is determined by what you expect will happen to the business.
As is always the case with KS2, we like to present as many facts as we can and we have uncovered some interesting thoughts about the Google IPO and what it really means.
To summarize and highlight some of the key points from Bambi Francisco's article on CBS.MarketWatch.com, an IPO event does not make a company.
Remember the dot com bubble ...
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Right or wrong, most consumers associate trustworthiness with a recognizable brand.
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Right or wrong, most consumers associate trustworthiness with a recognizable brand. Take advantage of this through a focused goal and a regimented health routine.
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Generation Gap - Using the Internet to target Youth and Seniors
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Two very compelling reasons why the Internet needs to be part of any business media mix. Last week we looked at working women, this week, the focus is on seniors and youth.
1) Seniors are the fastest growing users of the Internet
2) Over 34 million youths from 3 to 17 are online today
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Grow Your Business - Interactive Trademarks
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Want to be ranked higher in your heading? Want to reach an audience outside Calgary?
An ITM is a high-exposure opportunity for advertisers in competitive headings or seeking provincial attention to get top ranking for their corporate listings and trademark logos in three chosen headings on YellowPages.ca and Canada411.ca.
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Increase your directory advertising by 30% - without increasing your budget
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It’s directory canvass season again,. So no doubt your print directory representative has been by to sell you a bigger, more colourful ad. Are they telling you how to get the most for your advertising dollars?
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Grow Your Business - Run a Contest
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One way to gain more clients and awareness in a quick time frame is to run a contest. Contests offer clients and prospects a very clear and tangible what’s in it for them and a very simple action plan to take advantage of it. Your call to action could be bringing clients down to your store, sending them to your website to gather information, or in some cases be tied to a purchase.
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Newsletter - September 29, 2003 - 5 Ways to Increase Business Through Networking
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So you have decided to join an organization that promotes networking as a key benefit to increasing your business. Great, now you can sit back and watch your business grow, right? WRONG!
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