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KS2 Latest News Posting
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News
KS2 Launched Revamped WeMakeItSimple.com
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As part of its ongoing strategy to streamline operation, KS2 has launched the new site dedicated specifically to the sales of web and email hosting.
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KS2 Launched WeListAlberta.ca
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In an effort to streamline operations and to make it easier for potential customers to find the information they are looking for, KS2 Solutions Inc. is pleased to annouce that it has launched WeListAlberta.ca.
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2134% ROI - Read The Case Study
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A leading Canadian transportation company's web site provided valuable shcedule and rate information to passenger, charter, and courier service customers and enables the company to move enquiries to buyers more efficiently.
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What's the Most Efficient Target Marketing? Try IYPs
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As the Web revolutionized marketing, paid search revolutionized marketing on the Web. Paid search enables more precise targeting of ads based on users' self-selection in their search queries. This, coupled with pay-for-performance pricing, detailed reporting and ROI calculation, is at the base of the rise of Google and the still-growing search marketplace. Beyond all of this, however, many industry observers feel that it is Internet Yellow Pages (IYPs) that represent the most compelling and accessible advancement in the development of targeted marketing.
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Online Media Gaining in Popularity
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A new study from the OPA and Frank N. Magid Associates finds that the Internet and television are the top two media choices among 18 to 54 year-olds.
The "Generational Media Study," conducted by Frank N. Magid Associates, designed to examine how the Internet, television, radio, newspapers and magazines compare across the age groups provides a favorable view of the Internet medium. Some may be tempted to say that the positive outcome is not altogether surprising — since the study was sponsored by the Online Publishers Association (OPA) — but the findings leave little doubt that media attitudes, usage and habits are changing, and the influence of the Internet can not be denied.
Read the Rest of the Article Full Article.
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Yellow Pages Group Partners With Google
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Montreal (Québec), September 21, 2004 – Yellow Pages Group (YPG) today announced a strategic agreement with Google that will make its business listings available on Google Local Canada, a new local search service that can be found at http://local.google.ca. As part of the agreement, YPG’s 2.4 million Canadian directory listings will be available on the new Google site, helping to provide users of the service with comprehensive local search results.
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Yellow Pages Group Partners With Google
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Montreal (Québec), September 21, 2004 – Yellow Pages Group (YPG) today announced a strategic agreement with Google that will make its business listings available on Google Local Canada, a new local search service that can be found at http://local.google.ca. As part of the agreement, YPG’s 2.4 million Canadian directory listings will be available on the new Google site, helping to provide users of the service with comprehensive local search results.
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Online Yellow Pages beat Search Engine Locally
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Exploit advantage of connecting web-browsing shoppers to hometown retailers.
July 12, 2004 by Kis Oser published on AdAge.com
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The Business Chassis for ANY Business
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Ask any business owner what their business needs and you will get a whole host of answers. Some will say “new equipment”. Some will say “better staff.” Some will say “more time.” Some won't say anything at all because they haven't even thought about it!
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June 11, 2004 - Alberta Rose - Purple Sage - Ballon Expressions - Web Site Launch
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KS2 is pleased to announce that we have launched the new site for Alberta Rose - Purple Sage - Balloon Expressions a leading special occassions company featuring roses, gift baskets, decorating and more.
Visit Alberta Rose
Visit KS2's Web Design Portfolio
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June 8, 2004 - Pawnshop Superstore - New Site w/Database Product Catalog
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KS2 is pleased to announce that we have launched the new site for Pawnshop Superstore complete with a full database driven product systen similar to Amazon.com
Visit Pawnshop Superstore
Visit KS2's Web Design Portfolio
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Financial Reporting
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Financial reports provide us with a summary of all the transactions recorded in the various ledgers. Some reports are a “snapshot” of the books at a particular point in time, usually the last day of the month, quarter, or year. Other reports are the compilation of results over a defined period e.g. month, quarter, half year, or full year.
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Aggregators Gain Momentum in Online Shopping Industry
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LOS ANGELES--(BUSINESS WIRE)--May 6, 2004--More than half of online buyers (54%) started their shopping at an aggregator site while just 46% started at a merchant site, according to a recent March 2004 study of over 3,800 online buyers by shopping search and comparison site BizRate.com. In just 15 months, online consumer behavior has shifted by 8 percentage points, tipping the balance in favor of aggregators for shopping searches.
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Top 10 Mistakes Made In Business Plans
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Lenders and investors may see hundreds of business plans in a single day. Make your business plan stand out against the rest, and avoid these common mistakes.
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Google's IPO - Is It Really Worth It?
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Google's IPO - Is It Really Worth It?
Whether or not the Google IPO is right for you is determined by what you expect will happen to the business.
As is always the case with KS2, we like to present as many facts as we can and we have uncovered some interesting thoughts about the Google IPO and what it really means.
To summarize and highlight some of the key points from Bambi Francisco's article on CBS.MarketWatch.com, an IPO event does not make a company.
Remember the dot com bubble ...
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Automakers to boost Net advertising
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Automakers to boost Net advertising
By Frank Barnako, CBS.MarketWatch.com
Last Update: 3:35 PM ET May 3, 2004
WASHINGTON (CBS.MW) -- Ford Motor Co., Toyota and Nissan are preparing to shift more of their advertising dollars to the Internet, citing concerns about efforts by TV networks to raise ad rates.
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Romantic Night for Two from RiverWynde Executive Bed and Breakfast
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The Romantic Night for Two for RiverWynde Executive Bed and Breakfast is live and online. Win a romantic night for 2 in Kensington.
Client's of KS2 Solutions can take advantage of this great promotional opportunity to put your business in front of hundreds of thousands of Calgarians.
The way our contests work is the person entering must answer a question about the business - the answer to the question is located on the client's web site.
This is a great way to get people to learn about your business and drive more business. If your business in interested in running your own contest, please contact KS2 Solutions Inc. at 403 228 1800.
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April 19, 2004 - AutoStores.ca - Pre-Launch
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KS2 is pleased to announce that we have pre-launched AutoStores.ca - site dedicated to local new car deals. In partnership with CFCN Television and Yellow Pages Group Co. - watch the TV ads starting in May.
Visit Auto Stores
Visit KS2's Web Design Portfolio
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Right or wrong, most consumers associate trustworthiness with a recognizable brand.
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Right or wrong, most consumers associate trustworthiness with a recognizable brand. Take advantage of this through a focused goal and a regimented health routine.
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Generation Gap - Using the Internet to target Youth and Seniors
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Two very compelling reasons why the Internet needs to be part of any business media mix. Last week we looked at working women, this week, the focus is on seniors and youth.
1) Seniors are the fastest growing users of the Internet
2) Over 34 million youths from 3 to 17 are online today
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Days of One-Word Searches Over?
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According to a report from OneStat.com, most Internet users worldwide conduct online searches with two-word phrases.
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FTC rules porno e-mails need warning labels
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Spam that contains sexually oriented material must include the warning "SEXUALLY-EXPLICIT " in the subject line beginning May 19.
"The purpose of the notice is to inform recipients that a spam message contains sexually oriented material and to make it easier to filter out messages they do not wish to receive," the Federal Trade Commission said in a statement. The ruling also bars spammers from including explicit photographs in their e-mails or explicit phrases in the subject lines.
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Grow Your Business - Interactive Trademarks
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Want to be ranked higher in your heading? Want to reach an audience outside Calgary?
An ITM is a high-exposure opportunity for advertisers in competitive headings or seeking provincial attention to get top ranking for their corporate listings and trademark logos in three chosen headings on YellowPages.ca and Canada411.ca.
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Action Steps - April 6, 2004 - How to get your STAFF working like a TEAM…!
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All too often the cry is heard ‘I can’t get good people’ or ‘why can’t I get my people to do as I tell them’. Well here are a few ideas that may make life a lot easier.
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Increase your directory advertising by 30% - without increasing your budget
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It’s directory canvass season again,. So no doubt your print directory representative has been by to sell you a bigger, more colourful ad. Are they telling you how to get the most for your advertising dollars?
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Targeting women in your marketing? The Internet becomes the #1 way to reach them for retail shopping decisions.
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63% of working women told Nielsen/NetRatings and Washingtonpost.com they would "definitely" include the Internet in a marketing campaign targeted to their demographic segment.
Working women are voracious media consumers, especially when it comes to the Internet as almost 1/2 of them (48%) have increased their Internet usage over the past year.
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5 Tips for Giving Gift Baskets
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Consumer trends indicate that gift baskets have been popular for some time, but their popularity has greatly increased in recent years. Consumers like the intrigue and old world charm of giving a special gift, but more importantly they like the convenience.
Read the whole article
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Grow Your Business - Run a Contest
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One way to gain more clients and awareness in a quick time frame is to run a contest. Contests offer clients and prospects a very clear and tangible what’s in it for them and a very simple action plan to take advantage of it. Your call to action could be bringing clients down to your store, sending them to your website to gather information, or in some cases be tied to a purchase.
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Fibs my Search Engine Optimizer told me
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Search Engine optimization can be a valuable service, but there are a few less than reputable providers around. Based on the feedback we’re getting from clients, here’s a quick primer on what to consider when the Search Engine optimizers come calling.
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Web is an 'intrinsic' news source
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By Frank Barnako, CBS.MarketWatch.com
WASHINGTON (CBS.MW) -- Internet news Web sites are getting some respect. Advertising revenues are likely to follow, according to the director of the Project for Excellence in Journalism.
"Attitudes about the Web indicate a growing reliance on the medium as an intrinsic source of news and information," Tom Rosenstiel wrote in the State of the Media 2004, released Monday. Traffic to the 26 most popular news Web sites grew 70 percent from May 2002 to October 2003, he reported. "The (advertising) picture is clearly improving for online media," he added, pointing out that classified revenue especially is growing rapidly on sites operated by newspapers.
While daily newspaper circulation has fallen 11 percent since 1990, the Internet has become a critical news resource for millions of people. "When asked to rank the importance of the Internet as a source for information, more than a third, almost 38 percent, of online news users gave it a 5 (the top rating), indicating how essential the medium has come to be seen," Rosenstiel wrote. "People are drawn to the ability to get updated news around the clock from a seemingly endless array of sources."
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Pampered Pets Contest for Gourmet Puppy Love Bakery
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The Pampered Pets Contest for Gourment Puppy Love Bakery is live and online. Win your choice of either a cat or dog gift basket, just in time for Easter.
Client's of KS2 Solutions can take advantage of this great promotional opportunity to put your business in front of hundreds of thousands of Calgarians.
The way our contests work is the person entering must answer a question about the business - the answer to the question is located on the client's web site.
This is a great way to get people to learn about your business and drive more business. If your business in interested in running your own contest, please contact KS2 Solutions Inc. at 403 228 1800.
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Tapping into Local Search Advertising
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The Kelsey Group and BizRate.com find 25.1% of commercial searched conducted online in the US are for local merchants.
In fact, 44% of online buyers are conducting more local commercial searches this year compared to last. Prior to the survey conducted with BizRate, Kelsey had estimated roughly 10% of all searches done online were local commercial searches.
The survey also determined over 1/2 of online buyers prefer Internet search to the Printed Yellow Pages and other offline sources like newspapers and magazine.
What Does That Mean To Your Business? Click Read More to find.
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People Who Use Search Engines with the Internet to Shop is only 10 percent?
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According to a new survey from Nielsen/NetRatings, only 10% of searched conducted are done so with the intent to shop?
What Does That Mean To Your Business? Click Read More to find.
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The fastest growing online population consists of consumers aged 65 and up.
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This document is a wake-up call for the remaining conventional, conservative, “I don’t advertise online” business owner who continues to ignore the Internet.
The data speaks directly to all the business owners and marketing firms clinging to contracts with traditional media because they’re convinced online advertising is just a fad that will eventually go away.
Read Entire Article (.pdf version)
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Top 5 Tips for Motivating and Retaining Quality Team Members
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A good team member can make you thousands. Losing them could cost you much more. So when you find quality team members how do you make sure they stay with you? Here are 6 top ideas to retain your key employees.
Read the whole article
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5 Keys to an Effective Website
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Just like traditional print material, your website serves as a vehicle to promote your goods and services and should result in increased sales and exposure. The key word there is SHOULD. Simply building a site does not guarantee anything. So, when embarking on the development process for your web project, there are 5 of the key issues to keep in mind.
Read the whole article
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5 Ways to Increase your Business Through Networking
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So you have decided to join an organization that promotes networking as a key benefit to increasing your business. Great, now you can sit back and watch your business grow, right? WRONG!!!
Read the whole article
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Top 5 Tips for Your Domain Name
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Your business Domain Name is like your address on the internet, whether its mycompany.com or yourservice.ca, or some derivation of one or both. What that means for your business is that your domain name is both important to the way people find you and an extension of your brand.
Read the whole article
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Action Steps - November 3, 2003 - Questions and Answers
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I want to increase my prices but I’m worried that my customers will go to my competitors. What should I do?
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Action Steps - October 20, 2003 - Winner’s Secret to Business Success
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“Winners are simply ex-losers who got mad. They got tired of failure. The day you get angry at your failures is the day you start winning. Winning doesn’t start around you - it begins INSIDE you.”
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Action Steps - October 6, 2003 - Do you make these costly mistakes in your business?
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Are you struggling to attract more new customers to your business? Do you have a great product or service, but aren’t sure how to let prospects know about you?
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Newsletter - September 29, 2003 - 5 Ways to Increase Business Through Networking
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So you have decided to join an organization that promotes networking as a key benefit to increasing your business. Great, now you can sit back and watch your business grow, right? WRONG!
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Action Steps - September 22, 2003 - A Vital Business Survival Secret
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The basic rule for systemizing your business is to ‘Systemize the routine, humanize the exception’. Effective systems can save you and your team both time and money.
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Event - November 19, 2003 - Chamber of Commerce
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KS2 will be holding an encore seminar of our Small Business Week Presentation. This seminar will focus on generating more clients - more cash - more profits for your business using the web. The event will be held at the Chamber of Commerce at noon on November 19, 2003.
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Event - November 6, 2003 - Better Business Bureau 6th Annual Business Ethics Awards
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KS2 Solutions Inc. through YellowPages.ca was proud to be a gold sponsor for the 6th Annual Better Business Ethics Awards. Other gold sponsors for the event were Calgary Motor Dealers Association, CFCN Television, The Calgary Sun, The Calgary Herald and Canadian Western Bank.
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Event - October 22, 2003 - Small Business Week
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Darby Sieben, President of KS2 Solutions Inc. is presenting "Small Business on the Web: 2 Myths That Cost Your Business Money & 3 Keys to Making It" for Small Business Week. Event at Mount Royal Downtown Campus, Theater 103 from 6:30 - 9:30pm. Click here for details.
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Sponsorship - September 24, 2003 - Palliser Hotel
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YellowPages.ca was the sponsor of the Calgary CMA. "Marketing as a Competitive Advantage - The Flames Story". luncheon presenting Ken King, President and CEO of the Calgary Flames at the Palliser/Fairmont hotel.
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Sponsorship - August 27, 2003 - Chamber of Commerce
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KS2 Solutions Inc. was the keynote speaker for the Contact Club Lunch at the Chamber of Commerce. Thanks to everybody who attended.
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Event - May 10, 2003 - Big 4 Motors Ltd. (On-Site)
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Full day event at Big 4 Motors with prize giveaways. Check out of photo gallery of this event.
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September 8 - 2003 - KS2 announces Findabusiness.ca tops 5000 page views in August 2003
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KS2 Solutions Inc.’s findabusiness.ca topped 5000 page views in August of 2003, more than doubling June’s numbers and marking an impressive milestone in the sites growth.
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August 27 - 2003 - KS2 becomes member of the Calgary Better Business Bureau
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KS2 Solutions Inc. is pleased to announce that its application to the Calgary Better Business Bureau has been approved and the company is now an active member.
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April 11 - 2003 - KS2 Launches Findabusiness.ca
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Already the sole distributors for Calgary’s most used info-tainment site, CalgaryPlus.ca, as well as Canada’s most used online directory YellowPages™.ca, KS2 Solutions today added a third web property for its clients: findabusiness.ca.
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October 1 - 2002 - KS2 Launches Web Hosting
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October 1, 2002 – Calgary – KS2 Solutions Inc. today launched their own industry leading web hosting product for current and future clients.
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