Calgary Internet Marketing

Thinking of marketing your business online? Not sure what that means?

Internet Marketing typically means placing your business in front of as many qualified prospects as possible. More than just generating traffic for your website, internet marketing is intended to attract the right traffic – your customers - at some particular point in their buying decision. Essentially, internet marketing is all about capturing demand.

You can also use the internet to create demand – email newsletters, banner ads, interactive ads, and the like are all very effective tools – but when most people talk about internet marketing what they are after is the people using the internet to decide who they want to do business with.

In Calgary, there are well over 250,000 people using the internet every month to make those buying decisions – and growing. That’s a comparable market to newspapers, TV, or radio, so if you think the internet is just for a few, think again.

Internet Marketing is best suited for 2 types of companies:

Here are some simple guidelines. Ask yourself:

KS2 Solutions Inc. has helped over 300 companies in Calgary market online. The reason we have so many clients is because we offer Calgary’s only Complete Internet Marketing Solution.

3-Sure Fire Ways to Track Your Results

What does that mean?

It means we are not naïve enough to think everybody uses search engines to find you. Most internet marketers focus on search engines because it is all they know. The professionals know there are 4 ways a prospect can find you. If you are not in all 4, you are losing business.

Theses are of course:

We position our clients on the top properties in each of the 4 areas to ensure that regardless of which method their former, existing or prospective customers use to find them they are in a position to earn that traffic and subsequent business.

Search Engines

Our focus here is on the core 3 engines, Google, Yahoo and MSN with Google getting more weight because of its usage within the Canadian market. We leverage the concept of relevant links into your web site to boost ranking by using CalgaryPlus.ca and CanadaPlus.ca network.

Starting September 21st, we are now also able to add additional and very significant leverage off of Google Local Canada.

We target the most relevant of keywords used on the search engines for our clients and focus on those keywords to achieve positioning within Google and the other search engines. We do this by building a base of relevant links and content linking to your site. Many internet marketing firms will try and make changes to just your site to affect your positioning. This can work short term, but every time Google changes its ranking system – almost monthly – you could find yourself at the bottom looking up. This can be a very costly and time consuming process of constantly changing your site to try and ‘trick’ google into giving you a higher ranking. In some cases it might be worth it. In most cases you are wasting time and money.

What does KS2 do for our clients?

First, we ensure that each client is listed within Google and Google Local Canada. Because the only way to be listed in Google Local Canada is to be on YellowPages.ca that is of course where we begin. Google gets the data for Google Local Canada from Yellow Pages.ca, and that listing happens automatically.

In addition, YellowPages.ca creates a free one-page compendium website where a visitor can find all the ad information that a merchant currently has in their listing on YellowPages.ca. These profile pages are specially optimized for search engine crawling and allow the client to receive additional exposures in Google and other search engines.

Second, we can build a business profile for our clients on CalgaryPlus.ca. Some examples are listed below

This creates a relevant link from one of Google's highest rated Calgary site. An important link to your business to help in ranking.

We query the above URL in Google by profiling a number of our clients every month on the home page of CalgaryPlus.ca, which also translates to the home page on CanadaPlus.ca. Because Google queries CalgaryPlus.ca daily, we can typically impact search results within 2 weeks on Google.

A major contributor to this is that MSN.ca features a link called City Guides on the left hand side of their navigation bar on the home page under Going Places. Because this links directly to CanadaPlus.ca home page and to our clients they get very favourable ranking in Google.

Here are some recent examples (as of Friday, October 1, 2004):

• Calgary Flooring (Our client #4)
• Calgary Traffic Ticket (Our client #1)
• Calgary Mattresses (Our client #2 and #4)

Finally, the last thing we do where appropriate is run contests for our clients. These contests are featured on the home page of CalgaryPlus.ca and CanadaPlus.ca and link to the clients web site. The contest is such that you have to answer a question about the business and to find the answer you have to go to the client's home page.

We run contests for 2 reasons.

For clients that require positioning within other cities, we can duplicate the same process in Edmonton, Vancouver, Montreal, Ottawa and QuebecCity.
We also link to our client's web sites on 5 additional search engine friendly properties.

They are:

Commercial Directories

Our primary partner is YellowPages.ca, by far Canada's largest online directory among the top 20 most used web properties in Canada. YellowPages.ca attracts about 4 million unique visitors each month, and growing. We place our clients in priority listings within the 3 to 5 headings that are most relevant to them.

Here are some examples of this:

Any enhanced listing on YellowPages.ca also exists on their white page listing on Canada411.ca. Here are some examples of what we mean:

Click here if you want to see the individual products offered on YellowPages.ca
Local City Sites.

The following Calgary specific sites all use YellowPages.ca and Canada411.ca as their primary find a business partner. This is in addition to the CalgaryPlus.ca profiles described above.

CalgaryHerald.com also links directly into our restaurants and bar section on YellowPages.ca from the home page. This is great for our restaurant clients. You can find that link located under Calgary City Site on the left hand side.

Wireless and Mobility

All 4 of the mobile networks use YellowPages.ca and Canada411.ca as their find a business and find a person partner, including Telus Mobility. On Bell and Telus, our city site network, CanadaPlus.ca is used to find entertainment venues. If you want to see the online example of mobile YellowPages.ca visit (http://mobile.yp.ca/)

Though not a large market now, as it continues to grow our clients will get priority listing over their competition on the mobile networks.

Moving Forward

Internet Marketing Services from KS2 range from about $400 per year to about $5000 per year. Most clients spend about $2000.00 per year.

You can contact us at 403 228 1800 (Calgary) or 877 KS2 1800 (Toll-Free) or via email sales@ks2.ca.